A normal Sunday for DJ 4.0 consists of a Red Bull diet and 3 hours of sleep. For a DJ with a major appetite for success, the music is her main entrée.
“I know I can’t rap. I know I can’t sing, but I want to be an influencer,” Jazmine Lofton said. “I just want to play the music and that’s where the love is for me.”
That simple love for the music turned an 18-year-old college freshman Jazmine into a hip-hop conductor. That love produced DJ 4.0.
Jazmine was groomed by her father’s record label, the original Bad Boys Records. As the head producer of the label, his influence led the young artist to the Rap genre. It was because his artists looked to hip-hop greats Biggie and Tupac that she looks to them for inspiration.
DJ 4.0 is now immersed in the EDM and trap music world as an established artist. She now hopes to follow in the footsteps of local legends DJ Fancy, DJ Chose and DJ Plus.
Formally known as “DJ Little Jaz”, DJ 4.0 now finds herself doing tri-city tours at the age of 23 and making major moves in the music industry.
The name 4.0 started as a joke with fellow college classmate Chris Stanley. She originally credits her name to having good grades in school, because everyone strives for a 4.0 GPA.
“That’s just the short version of where the name came from. The truth is when I came to PV I had a full scholarship as a football trainer. I was a skinny little freshman who wore basketball shorts and a ponytail every day,” 4.0 said. “He would tell me ‘bro you looking like a 2.9 today’. Then the first day of school came around, I had my hair and nails done and I was dressed up. He goes ‘Girl you looking like a 4.0 today!’. The whole team started calling me 4.0 and it stuck. I think it’s a step up from DJ Little Jaz.”
Jazmine has seen a tremendous amount of musical growth since those days and her schedule reflects it. Amid the middle of a tri-city tour with stops in Arlington, Houston and Los Angeles, DJ 4.0 is committed to making a name for herself. She makes it a point to never pass on an opportunity.
“I just stepped off a plane from Los Angeles to take this interview,” 4.0 said. “I had a gig in Arlington, TX, Friday night. I drove to Houston after that gig and I slept in the airport to catch a 5 a.m. flight to LA. Then I played a noon gig in LA on Saturday. I’m home to sleep for a few hours before I have to drive to Houston for another gig Monday. This has been the longest day ever.”
DJ 4.0 is no stranger to hard work. During her time in undergrad at Prairie View A&M University, she hosted her own radio show called “The Kickback”. She then moved on to pursue a Master’s of Digital Communication at Texas Southern University. While in school, she became an on-air personality for IHeart Radio’s KISS FM 103.1 in Bryan/College Station.
Working and dee-jaying full time soon became too much. DJ 4.0 had a full plate and it was time for a change.
“When I started cancelling gigs to finish up work at the radio station, I knew something was wrong,” 4.0 said. “When I lost sight of the music, that was the moment it changed for me.”
Since that moment, Jazmine has defined herself as a DJ 4.0, but she’s also much more. As a modern day superwoman, 4.0 describes herself as an ‘innovative motivator’, who pushes others to succeed.
“That’s part of the reason I became a DJ”, she said. “I want to give other people the chance to promote their music. We live in a generation where people don’t want to congratulate you and I want to be that person. Everyone deserves that.”
DJ 4.0 has branded herself as a festival and corporate DJ. She’s worked with brands such as Ashley Stewart, Top Shop, Red Bull and MTVu. She has also worked with major artists such as Kirko Bangz, Waka Flocka and Kid Ink. Her personal goal is to dee-jay at an awards show similar to Black Girls Rock; an awards show BET holds to honor the accomplishments of Black women around the world.
Jazmine encourages any upcoming DJ is to just do it. She stresses the best advice she ever got was to never turn down a gig, but to also find the passion behind your music and never to do anything without purpose.
“Don’t do it just because it’s the wave. Hell, being a female DJ is a wave right now. Anybody can get up there to DJ, have cute makeup and wear heels while doing it. Not everyone can say this is their passion” 4.0 said. “I learned a long time ago that I’m not the best DJ, but I’m striving to be the best one that I can. Make sure the music is in your heart and that your whole heart is in it. If it is, then we can get to work! What’s up?!”
Be sure to check out DJ 4.0 in the upcoming Space City Food Truck Festival sponsored by Threaders Village. The festival will be held Saturday, June 3rd in Houston, TX.