Following the release of Damn last week, Kendrick Lamar shares his new video for "DNA" which is directed by Nabil and the little homies (Dave Free and Kendrick) and stars Don Cheadle. Check out the video above and grab Damn on iTunes and streaming outlets now.
The video opens on a handcuffed Lamar being approached by Cheadle, who mocks him. "Kendrick Lamar," Cheadle's character says. "Two first names, huh? What the fuck is up with that?" Through mysterious means, Cheadle then starts to rap along to "DNA" before Lamar joins in and the two start trading lines back and forth.
The music video, which was directed by Nabil & The Little Homies features many other subliminal messages like the acronym for DNA. Nabil and Kendrick have been collaborating for quite some time. But who are the little homies? Nabil says”The Little Homies came about one day when I and Kendrick were sitting down at the studio, and one of our other videos came on. Everything is always a collaborative effort so that it would have so many names on there. And Kendrick was like, “Yo; we’re from Top Dawg Entertainment — so let’s change the concept of what we do together and let’s make it a brand, something under the TDE umbrella. Why not be The Little Homies?
This music video by Kendrick Lamar is dope and contains tons of symbolism through visuals. Feel free to share your insights.